Legal strategies act as a springboard for businesses to gain competitive
advantages, identify opportunities to reach goals, and create value in the firm.
Business managers are increasingly tasked with understanding the basics of legal
strategy and recognizing which strategies tie into their business needs and
influence their decision making. Because today’s students are tomorrow’s
business managers and owners, empowering them with knowledge of business
law and the basics of legal strategy provides a strong foundation for their future
success in the business world.
There is a growing body of research and desire for more legal strategy in the
business curriculum. BUSINESS LAW AND STRATEGY addresses those issues
by bringing a fresh and accessible approach to the business law course. It
differentiates itself from current text offerings for the business law course by
weaving strategy as a defining thread throughout the tried-and-true business law
course topics, giving today’s students the tools they need as future business
managers and owners to incorporate legal strategy as they make business
decisions.
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