As more academic reflections on the rise of veganism emerge, coalescing around ‘vegan studies,’1 a further strand of critical animal work reaches into food studies, examinations of sustainable transitions and so much more. This time, though, the focus seems inescapably to be upon the human, and is therefore potentially suspicious. However, the creation of vegan culture, rather than being an anthropocentric distraction from hands-on work for the benefit of nonhuman animals, is the very contestation of the human required for human/animal relations to fundamentally shift. It is surely a measure of the potency of anthropocentrism as an intransigent social norm that the identity and practice of veganism itself may require legal protections.