Financial communication is becoming more relevant. Traditionally, financial communication was a relevant issue for listed companies. Today, also small and medium-sized enterprises have to master the challenges of financial communication. It addresses investors but also other stakeholders. Thompson defines investor relations as “a strategic management responsibility that integrates finance, communication, marketing and securities laws compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation.”(Adopted by the NIRI Board of Directors, March 2003) Therefore, efficient and effective strategies, tactics, and tools are necessary to meet stakeholders’ needs. Around the world, there is a trend to market financing. In contrast, traditional bank financing deemphasizes. This leads to the point that all companies have to deal with new financial partners. The traditional dialogue between management and bank is no longer up to date. Companies have to deal with different stakeholders from the financial community within the capital markets. Especially for small and medium-sized companies it is a difficult task to shape new communication strategies to reach and bind investors. Because of the dominant bank financing with its different approaches in this sector in the past, these companies have a lack of experiences in the field of financial communication.